-The digital home of-
Dave Kaminski
Featured Projects.
These are a few of my favorite & recent marketing projects. Enjoy.
Content Marketing: Creating a Big Rock Turkey Bible
Content Marketing.
It's one of the big industry buzz-terms right now. Ultimately it comes down to telling a compelling story to a key persona that addresses their pain points.
This ebook, which we called the Big Rock Turkey Bible, targets Facility Managers in Industrial and Manufacturing industries. We wanted to tell a complete story of how a facility manager can effectively reduce energy costs in their facility. This eBook allows us to tell a comprehensive story that aligns with the sales cycle and sales funnel.
Our teams can leverage the various parts and tools within this interactive eBook to help them tell effective stories to their Industrial customers as they are in working through the sales funnel. We are leveraging the various pieces of content in sales, eMail, web, social & media buys, etc.
Side note: Why did we call it the BigRockTurkeyBible?
We wanted this to be a complete story that goes through a customers thought process when thinking about a lighting/energy upgrade. Originally we thought "this is like a big rock that can be broken into pieces!" There was a perception that "Big Rocks" can be hard to break. Then we thought, "OK...it's like a big Thanksgiving Day Turkey that can be carved up and the leftovers can be turned into other smaller meals!" This concept was not understood by our European counterparts that do not celebrate Thanksgiving. The bible? Everyone can understand the bible. Each chapter of verse can be used on its own to tell a story, or can be part of a bigger message. Hence: BigRockTurkeyBible
GE Lighting introduces Intelligent Environments at LightFair 2015
LIGHTFAIR International 2015, the world's largest annual architectural and commercial lighting tradeshow and conference, was held at the Javits Center in New York City, May 5-7 where we featured our award-winning GE LED fixtures, lamps and lighting controls.
This year we introduced our Intelligent Environments platforms that are designed for Connected Cities, Buildings & Homes. Click here to learn more.
Huffington Post: 6 Lighting Experts Weigh In on the Future of Workplace Lighting
I had the honor to appear in a Huffington Post article as a lighting expert as they explored what the future of Workplace Lighting looked like.
Amanda Schneider interviewed me as a subject matter expert as we discussed the future of lighting control, human factors, style & lighting design.
How can you change the look of a room with ceiling and lighting?
Have you ever gone into a very swanky hotel and said "wow...look at that ceiling? Sure you have. The Venitian or the Bellagio in Las Vegas are great examples of environments that would not be complete if it weren't for great ceilings.
Have you ever said "Wow" to a ceiling in an office environment? We teamed up with USG to show you: Yes. Ceiling design does not need to be boring 2x2 or 2x4 grid patterns any more.
We hosted a webinar in November 2014, where participants could learn about ceiling design, acoustical properties that ceilings offer, and efficiencies that modern lighting can bring to any office or retail environment.
Click here to learn more,.
When designing a room you often start from the ground up. Why not start with the ceiling design?
GE Lighting worked with USG Ceilings to design products and services to work together for easier installation and more modern looking ceilings. This provides building owners and architects to have the ability to have a modern and monolithic look in the ceiling, while still providing the functionality of a T-Grid drop ceiling system. This video shows how easy the process can be and also how cool any room can look when you update the ceiling.
Click to watch the full length extreme conference room make over video.
Click to watch the timelapse video of the project.
Building a Brand: Lumination LED Luminaires
I had the opportunity to build a global brand for a brand new product line to GE Lighting. This was a new line of LED Fixtures.
This was a new market for GE LIghting. We had to make a big splash to the marketplace, while also training our sales team how to sell in a new marketspace.
Click here to see some of the innovative ways we introduced these products to market.
Sometimes things are too simple.
GE Lighting recently launched the Lumination IS Series LED Luminaire. Our design team did such a great job designing the product that some of the key benefits of the product were overlooked. We needed a visual way to show engineers and installers how easy and quick it was to install. We also needed to show buyers, owners and specifiers how stylish the product was...but also how efficient it was from an energy efficiency perspective and also an application space perspective.
Click here to see our Lumination IS Series Installation Video.
Hello David. Would you like to play a game?
I wanted to find a fun way to show off our new products. I tried some gamification programs.
Click here to play a game.
Spokesmodel? Lightfair
I was given the chance to represent our Indoor product line at LightFair 2013. This is my humble attempt at playing as the spokesperson for our Lumination LED Indoor Luminaire product line at LightFair.
Click here to link to the video.
Elvis lives...In Parma, Ohio.
This was a project that was totally canned by our legal department, but the photoshoot was too good not to share!
We planned on attending NACS, a tradeshow focused on Convenience Stores. We designed our booth to look like a Quiky-Mart and we needed a hand out. We thought, since our design was a parody of a C-Store...why not do a parody of a tabloid!
We made our Outdoor LED fixtures look like we were being invaded by UFOs, Bigfoot was in our freezer section. And Elvis!?! Well, he was installing signage just outside of Las Vegas!
Unfortunately, the project was killed over trademark issues. But this video lives. Click here to see the results of our photoshoot.
Awards & Recognition
"It's a lamp you nincompoop, but it's a major award!?!" - Mr. Parker from A Christamas Story.
I've had the honor to get recognized for a few of our projects. Here are a few of my favorites. Click here to see my bling.
Training.
A big responsibility for me has always been training. I trained our sales teams, our external sales, support teams, physicians, technicians and end users. Here are some examples of how I have put training programs together to educate the marketplace.
Outdoor Lighting for ATM Safety at Bank Facilitys. Click here to view the webinar.
How easy is it to intall our Lumination IS Series LED Luminaire? It installs in a snap. Check out our tutorial here.
How to install the Tetra PowerStrip DS LED product in big box signs. Click here to view.
We used this video to tease a training for an In Office Laser therapy for the treatment of BPH. ForTec Medical streamed a live in-office procedure for the treatment of BPH. Click here to view the video.